Shop at Our Paint Stores for Premium Paints and Paint Supplies
We Welcome Homeowners and Contractors!
King's Paint & Paper has been serving homeowners and contractors across Santa Cruz County for over 40 years. With three convenient locations in Capitola, Scotts Valley, and Santa Cruz, CA, we are your local experts for interior paints, exterior paints, stains, clear coats, and all the sundries and tools you need to get the job done right.
As an authorized Benjamin Moore dealer, we carry the finest selection of architectural coatings available, and our staff brings a cumulative total of over 100 years of paint experience to every customer interaction. Whether you're tackling a weekend refresh or managing a large contractor job, we have the products and the knowledge to help you succeed.
Shop Our Paint Stores in Santa Cruz County
Scotts Valley: 5276 B Scotts Valley Dr, Scotts Valley, CA 95066
Santa Cruz: 716 Suite A, Soquel Ave, Santa Cruz, CA 95062
Why Choose King's Paint & Paper
We know you have options. Big box stores and chain paint retailers are everywhere. But King's Paint & Paper has built something they can't replicate: a team that genuinely cares about your project, paired with product knowledge that runs deep.
As our founder Bill is fond of saying, "The potential for misery in any paint job is unlimited" — and that's exactly why we're committed to making your paint experience as smooth and successful as possible.
We'll take the time to answer every question thoroughly, help you choose the right product for your surface and application, and make sure you leave confident and prepared.
Paint Products and Services for Every Project
From the first coat to the finishing touch, King's Paint & Paper stocks everything you need:
Quality interior and exterior paints
Stains and clear coats for wood and specialty surfaces
Commercial-grade coatings for business and property applications
Festool professional-grade tools and accessories
Paint sundries: brushes, rollers, tape, drop cloths, and more
Expert Color Matching and Consultation Services
Choosing the right color is one of the most important, and sometimes most stressful, parts of any paint project. Our in-store color consultation service takes the guesswork out of the process. Bring in your carpet samples, tile swatches, fabric pieces, or any other design elements, and our experienced staff will work with you one-on-one to find colors that coordinate beautifully with your space.
We also offer professional color matching services so you can replicate an existing color or find the perfect custom match for your project.
Special Discounts for Our Community
King's Paint & Paper is proud to serve the Santa Cruz County community and show our appreciation through special pricing for those who give so much:
- Senior discounts
- Military discounts
- Teacher appreciation discounts
- Contractor trade and wholesale pricing
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I never use any brand of paint except Benjamin Moore. It's high quality and a well-done paint job will last. Plus, King's can match colors if you need touch-ups.
~ Denise W.
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Extremely nice people who work here! Incredibly helpful and supportive!
~ Nalina A.B.
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The guys are always so helpful and fast! Love supporting this place! Worth spending a bit more than I would at Home Depot for their service
~ Juliana D.
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Small but a good location and friendly as can be also great helping skills Thank u....need ur home painted hit up my boss Dean motion Lorenzo or Eric 4 a discount Thank u
~ Tattooed L.
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Reliably helpful, patient, and good at explaining the ins and outs of all things paint. This place makes life simple because there's no reason to go anywhere else.
~ Andy K.
Start Your Painting Project
Have questions about your next project? Call our friendly team today. We're here to help you choose the right products and get the best results possible. Visit one of our three locations in Capitola, Scotts Valley, or Santa Cruz, CA.
