In-Store Color Matching and Color Consultation Services


Choosing the perfect color can feel overwhelming, and getting it wrong is a costly mistake. King's Paint & Paper offers expert color matching services and personalized color consultation at our stores in Capitola, Scotts Valley, and Santa Cruz, CA. Our experienced team takes the time to understand your space, your style, and your goals, then guides you to colors that truly work.

As an authorized Benjamin Moore dealer with staff boasting over 100 years of combined paint experience, we have the tools, the training, and the eye for color to help you get it right the first time.

In-Store Color Consultation: Bring Your Swatches, Leave With Confidence

Our personalized color consultation service is one of the things that sets King's Paint & Paper apart from the big box stores. Unlike grabbing a chip off a wall and hoping for the best, our team will sit down with you and work through the color selection process step by step.

Bring in the elements from your space, such as carpet samples, tile pieces, fabric swatches, upholstery samples, and flooring samples, and we'll help you find paint colors that coordinate beautifully and complement your existing design. It's a collaborative, stress-free process that takes the uncertainty out of color selection.

What to Bring to Your Color Consultation

The more context we have about your space, the better we can help. Before your consultation, consider bringing:

  • Carpet or flooring samples
  • Tile or countertop samples
  • Fabric or upholstery swatches
  • Photos of your space (furniture, fixtures, cabinetry)
  • Any existing paint chips or color references

No samples? No problem. Our team can still help you narrow down your choices based on your description of the space and your style preferences.

Precise Color Matching Services

Need to match an existing color exactly? Our color matching service can help. Whether you're trying to replicate the paint on an older wall, match a color from a different brand, or touch up a room without a visible difference, we can analyze and mix a match with precision.

Bring in a paint chip, an item from your space, or even a photo, and our team will work to find the closest possible match using our professional color matching tools and the full Benjamin Moore color library of thousands of colors and finishes.

The Benjamin Moore Color Advantage

As an authorized Benjamin Moore dealer, King's Paint & Paper gives you access to one of the most extensive and well-regarded color systems in the industry. Benjamin Moore's fan decks, color viewers, and design tools make it easier to visualize colors in your space before you commit. With hundreds of curated palettes and thousands of custom color options, the right color is always within reach.

Our staff stays current on color trends and can help you navigate popular palettes for every design style, from coastal and contemporary to traditional and farmhouse.

Color Consultation for Homeowners and Contractors

Our color services are available to both homeowners and professional contractors. Whether you're helping a client select colors for a renovation project or trying to decide on the right palette for your own home, our team is here to make the process easier and the outcome better.

Contractors appreciate our efficiency and product knowledge. We help you make confident color recommendations to your clients and get the project moving forward without delays.

Visit Us for Your Color Consultation Today

Stop into any of our three Santa Cruz County locations — Capitola, Scotts Valley, or Santa Cruz, CA — and speak with one of our color experts. No appointment is necessary for most consultations, and our team is always happy to spend the time needed to get you to the perfect result.

King's Paint & Paper has been helping the Santa Cruz community choose beautiful, lasting colors since 1976. We'd love to help you next.