Santa Cruz's Trusted Local Paint Store Since 1976
King's Paint & Paper has been serving the Santa Cruz, CA community for over four decades, earning a reputation as the premier locally owned paint store in Santa Cruz County. Our Santa Cruz location carries a complete selection of Benjamin Moore paints, interior and exterior coatings, stains, clear coats, Festool tools, and all the supplies needed for any painting project, big or small.
We serve homeowners, professional contractors, property managers, and commercial clients throughout Santa Cruz with expert guidance, competitive pricing, and the kind of personal service you simply won't find at a chain store.
Santa Cruz: (831) 226-2211
716 Suite A, Soquel Ave, Santa Cruz, CA 95062
- Mon - Fri
- -
- Saturday
- -
- Sunday
- Closed
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Carl was an excellent help to me. I’ve been struggling with picking a color for my new born babies room, and with help from Carl I was able to find the perfect shade of black for that room. I will definitely be shopping here in the future with enthusiasm!!!
~ dlpozzer
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Carl and Beth were so patience and extremely knowledgeable. They made the experience fabulous. Cheers!
~ Abbye B.
Serving Santa Cruz Homeowners and Contractors
From the West Side to the East Side and Westlake to Midtown, King's Paint & Paper is Santa Cruz's go-to source for paint and painting supplies. Our customers include homeowners refreshing Victorian-style homes, contractors managing multi-unit residential projects, property managers maintaining rental inventory, and small business owners updating commercial spaces.
No matter the scale of your project, our team brings the same commitment to helping you choose the right products and walk out prepared for success.
Authorized Benjamin Moore Dealer in Santa Cruz, CA
As one of Santa Cruz County's authorized Benjamin Moore dealers, our Santa Cruz location gives you direct access to the full Benjamin Moore product line — including their acclaimed Aura, Regal Select, and interior collections, as well as premium exterior formulations designed for coastal environments like ours.
Benjamin Moore's color system is one of the most comprehensive in the industry, with thousands of curated colors and an advanced mixing system that ensures consistent, accurate results every time. Our staff will guide you through the options and help you choose confidently.
Interior Paint for Santa Cruz Homes
Interior paint jobs in Santa Cruz homes range from refreshing a single bedroom to reimagining an entire living space. Our team helps customers select the right:
- Paint formulation for walls, ceilings, trim, and doors
- Sheen levels for different rooms and traffic levels
- Primers and sealers for new drywall or problem surfaces
- Specialty products for kitchens, bathrooms, and high-humidity areas
- Cabinet and furniture coatings for a durable, professional finish
Exterior Paint Built for the Santa Cruz Coastal Climate
Living near the coast is beautiful, but saltwater air, marine layer fog, and UV exposure are tough on exterior paint. Our team understands Santa Cruz's unique coastal climate and recommends exterior products that are specifically formulated to resist moisture, fade, and the wear that comes with ocean proximity.
We carry Benjamin Moore exterior paints and coatings designed to provide long-lasting protection and color retention, even in demanding coastal conditions. Ask our staff for a recommendation based on your home's siding material and current condition.
Stains, Clear Coats, and Commercial Coatings
Beyond standard paints, our Santa Cruz store carries a full range of specialty coatings:
- Deck stains and wood sealers for patios, fences, and siding
- Semi-transparent and solid stains for natural wood finishes
- Water-repellent clear coats for maximum wood protection
- Commercial-grade paints for offices, retail spaces, and rental properties
Color Matching and Consultation in Santa Cruz
Our Santa Cruz store offers professional color matching and in-store color consultation services. Whether you're trying to match an existing wall color, coordinate with new flooring, or start fresh with a completely new palette, our color experts are here to help.
Bring in your carpet samples, tile swatches, fabric pieces, or photos of your space and sit down with our team. We'll work through the options together and help you land on colors you'll love before you buy a single can.
Festool Tools and Professional Painting Supplies
Our Santa Cruz location stocks Festool professional power tools alongside a comprehensive range of painting application supplies. Festool's precision, durability, and integrated dust extraction technology make them a favorite among professional contractors and a smart investment for serious homeowners.
We also carry brushes, rollers, extension poles, painter's tape, drop cloths, scrapers, primers, and everything else needed to complete a quality paint job.
Contractor Trade Pricing and Wholesale Discounts
Santa Cruz painting contractors count on King's Paint & Paper for reliable product availability, expert advice, and trade pricing that keeps jobs profitable. We offer wholesale discounts for qualified contractors and are always ready to support project planning, product selection, and bulk orders.
Community Discounts at Our Santa Cruz Location
We're proud to offer special pricing to members of our community who deserve recognition:
- Senior discounts for customers 60+
- Military and veteran appreciation discounts
- Teacher discounts as a thank-you for all you do
Ask our staff about current promotions and discount qualifications when you visit.
Visit Our Paint Store in Santa Cruz, CA
Ready to start your project? Visit King's Paint & Paper in Santa Cruz, CA — we're your local Benjamin Moore dealer and your partner for every interior and exterior paint project. Call us or stop in today.
Santa Cruz: 716 Suite A, Soquel Ave, Santa Cruz, CA 95062 | (831) 226-2211
Business Hours:
- Mon - Fri
- -
- Saturday
- -
- Sunday
- Closed
