Paint Store in Capitola, CA
King's Paint & Paper has been the go-to paint store for Capitola homeowners and contractors for over 40 years. Located in the heart of Santa Cruz County, our Capitola store carries everything you need for interior and exterior painting projects, from premium Benjamin Moore paints and stains to professional-grade Festool tools and all the sundries in between.
Whether you're refreshing a beachside cottage, updating a rental property, or managing a larger contractor job along the Capitola coastline, our team brings the product knowledge and personal service that make the difference between a frustrating project and a great one.
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I never use any brand of paint except Benjamin Moore. It's high quality and a well-done paint job will last. Plus, King's can match colors if you need touch-ups.
~ Denise W.
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Extremely nice people who work here! Incredibly helpful and supportive!
~ Nalina A.B.
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The guys are always so helpful and fast! Love supporting this place! Worth spending a bit more than I would at Home Depot for their service
~ Juliana D.
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Small but a good location and friendly as can be also great helping skills Thank u....need ur home painted hit up my boss Dean motion Lorenzo or Eric 4 a discount Thank u
~ Tattooed L.
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Reliably helpful, patient, and good at explaining the ins and outs of all things paint. This place makes life simple because there's no reason to go anywhere else.
~ Andy K.
Serving Capitola and Surrounding Neighborhoods
Our Capitola location serves homeowners and painting contractors across the area, including customers from nearby Soquel, Aptos, Rio del Mar, and throughout eastern Santa Cruz County. If you live or work near Capitola, you have a trusted, locally owned paint store right in your backyard.
King's Paint & Paper is proud to be an independent, community-focused business in an era of big-box retailers. We know our customers by name, and we take the time to understand your project before recommending a single product.
Benjamin Moore Paints — Available at Our Capitola Location
As an authorized Benjamin Moore dealer, our Capitola store gives you access to one of the most respected names in architectural coatings. Benjamin Moore is trusted by professional painters and discerning homeowners nationwide for:
- Superior coverage and color richness
- Long-lasting interior and exterior formulations
- An industry-leading palette of thousands of colors
- Specialty products for every surface and application
Our staff will help you navigate the Benjamin Moore line and select exactly the right product for your specific surface, environment, and finish goals.
Interior and Exterior Paint for Capitola Homes
Capitola's coastal environment means your exterior paint needs to hold up against salt air, UV exposure, and seasonal moisture. Our team understands local conditions and can recommend the right exterior formulations to protect your home and keep it looking beautiful for years.
For interior projects, we'll help you choose the right sheen, primer, and finish for every room — kitchens, bathrooms, living areas, and specialty surfaces like cabinets and trim.
Color Matching and Consultation Near Capitola
Not sure which color is right for your space? Our in-store color consultation service is available at our Capitola location. Bring in carpet samples, tile swatches, fabric pieces, or photos of your room, and our color experts will work with you one-on-one to find the perfect paint color.
We also offer professional color matching — if you need to replicate an existing color or match paint from another brand, we can analyze and mix a precise match using our color matching tools and the full Benjamin Moore color library.
Professional Painting Tools and Supplies at Our Capitola Store
King's Paint & Paper Capitola stocks a full range of painting tools and application supplies, including the Festool line of professional power tools. Whether you're a homeowner looking for quality brushes and rollers or a contractor outfitting for a large job, we have what you need:
- Festool professional power tools with integrated dust extraction
- Brushes, rollers, and extension poles
- Painter's tape, drop cloths, and surface protection
- Scrapers, caulk guns, and surface prep supplies
- Primers, sealers, and stains
Contractor Discounts and Trade Pricing in Capitola
Local painting contractors rely on King's Paint & Paper for competitive trade pricing and wholesale discounts. We understand what contractors need: the right products available when you need them, staff who speak your language, and pricing that keeps your bids competitive.
Our Capitola team is always ready to support contractors from project planning to final coat.
Special Discounts for the Capitola Community
King's Paint & Paper is honored to serve those who serve our community. We offer special pricing for:
- Seniors
- Military members and veterans
- Teachers
Stop in and ask our team about current discount programs at the Capitola location.
Why Capitola Customers Choose King's Paint & Paper
Since 1976, King's Paint & Paper has built a reputation in Santa Cruz County on customer service, product knowledge, and genuine care for every project. Our staff brings a cumulative total of over 100 years of paint experience to every conversation, and we will never rush you out the door without making sure you have everything you need.
As our founder Bill is fond of saying, "The potential for misery in any paint job is unlimited," so we work hard to make your experience exactly the opposite.
Visit Our Paint Store in Capitola, CA
Have a project in mind? Stop by our Capitola location or give us a call today. King's Paint & Paper is here to help Capitola and Santa Cruz County homeowners and contractors get the best results possible.
1220 41st Ave C, Capitola, CA 95010 | (831) 462-1824
Business Hours:
- Mon - Fri
- -
- Saturday
- -
- Sunday
- Closed
